Factory Direct Partners (FDP)
Lead Digital Designer | Branding & Visual Design
OVERVIEW:
Factory Direct Partners is built on craftsmanship and a thoughtful approach to manufacturing. Their teams handle everything from engineering and prototyping to quality assurance, creating furniture and soft play products for classrooms across the country. With large facilities in Tijuana and a headquarters in San Diego, the company combines experience with a focus on service, collaboration, and efficient production.
MY PART:
As the Lead Digital Designer, I helped shape the visual story behind their products and overall brand identity, helping refine the visual standards as the brand evolved. I created graphics for web pages, marketing materials, dimensional product imagery, and infographics that made technical details easy for clients to understand. I often worked closely with product developers to translate new concepts into visuals that felt polished and ready for presentation. My work also extended into designing trade show visuals and booth elements that highlighted new product lines and supported their B2B partnerships.
More Selected Projects
